LINE 32 was created for the everyday Malaysian woman – to give her the opportunity to experiment with her own personal style and add timeless pieces to her wardrobe at guilt-free prices. We believe that clothing should be great quality, stylish, well tailored and suit daily lifestyles as well as special occasions. Headed by our Creative Director and co-founder, 25-year old Parsons fashion grad Yvonne Lim, LINE 32 is proudly designed and produced in Malaysia.
Our brand philosophy consists of LINE 32 trifecta:
STYLE IS FOR EVERYONE. Not just an elite few. We design clothes for every you, for any occasion.
STYLE OVER FASHION. Fashion is fleeting. Style is enduring. Style accentuates who you are. Whomever you are.
STITCHING THAT HOLDS. NO HOLES IN YOUR POCKET. Hems should not descend. Buttons should not fall off. Craft and skill is our mantra. And it shouldn’t cost the earth.
Creative Director & Co-Founder, LINE 32
As the creative force behind LINE 32, Yvonne Lim recently returned to Malaysia with a Fashion Design degree from the reputable Parsons the New School for Design in New York City.
From hand sketches and mood boards to fabric sourcing and production, Yvonne plays a meticulous hands-on role in bringing LINE 32 designs to life. Having recognised a need for tailored, good quality clothing that isn’t compromised by cost, Yvonne creates collections for the everyday Malaysian woman. Her design aesthetics focuses on clean lines and details that make a subtle statement.
During her time in New York, Yvonne interned at Marc by Marc Jacobs and Suno NY. Her fashion industry recognitions include the Anne Valerie Hash award from the Arts of Fashion Competition (San Francisco) 2014, Neiman Marcus Innovation Project 2014 nominee, and CFDA+ 2014 nominee.